DRAIV Frequently asked questions

Questions about DRAIV.

WHAT YOU SEE

A DRAIV finding, in full.

Most questions come down to what appears on screen. This is a single finding as a manager receives it.

ONE FINDING
The call, the words behind it, the score and the suggested owner.
ONE ADVISOR
The scorecard used for coaching, built only from their own calls.
WHAT DRAIV IS

What is DRAIV?

DRAIV is AI call intelligence for automotive retail. It analyses agreed sales, service, parts and customer-care calls to reveal what the customer needs, what may be at risk and what should happen next.

How is DRAIV different from call recording?

Call recording preserves the conversation. DRAIV turns it into usable intelligence: customer need, treatment, clarity, commitments, ownership, wider opportunity and unresolved action.

How is DRAIV different from CRM or DMS reporting?

CRM and DMS systems record operational activity. DRAIV adds the customer conversation behind that record and, where connected, helps link the call to the action and outcome that followed.

What is DRAIV CCI™?

DRAIV CCI™ is the Customer Conversation Index™ for Automotive Retail. It measures customer treatment, need understanding, clarity, commitment, ownership and follow-through, with call evidence behind the result.

Can DRAIV find opportunities outside the department that answered the call?

Yes. A service, MOT, parts or customer-care call may contain a wider retention, sales or recovery signal. DRAIV surfaces those signals for the appropriate team to review and act on.

Does every MOT call become a sales lead?

No. Not every MOT caller is considering a replacement vehicle. DRAIV helps identify the calls that contain a genuine wider signal so they are not lost inside one department.

WORKING WITH DRAIV

What happens when DRAIV identifies an issue or opportunity?

DRAIV can route a lead, callback, customer-care action, coaching need or suitable approved follow-up. The exact workflow depends on the systems, permissions and rules agreed with the client.

Can managers open the call behind a score?

Authorised users can review the call evidence behind material DRAIV CCI™ results, subject to agreed access, data-protection and retention controls.

Does DRAIV replace human judgement?

No. DRAIV supports management review. Material or consequential findings should be checked against the call context, and important decisions should not rely on an AI-generated score alone.

Who is DRAIV for?

DRAIV is designed for dealer groups, OEM national call centres, sales and aftersales leaders, customer-care teams and managers responsible for customer experience and performance.

Can DRAIV work with existing systems?

DRAIV is designed to work alongside supported telephone, CRM, DMS, reporting and collaboration systems using an agreed secure connection.

How do we start?

Start with a DRAIV Customer Conversation Review. We agree the question, analyse a relevant sample of calls and provide an initial DRAIV CCI™ baseline, call-level evidence and priority actions.

Review your calls

Review your calls Talk to the DRAIV team