DRAIV
DRAIV
Platform How it works Sales Service Develop Compliance Integrations
Get your call audit
Call performance for automotive dealerships

You measure the dealership. Now measure the calls.

DRAIV scores every sales and service call against your own process, shows you the missed next steps, and turns recordings into coaching and follow-up that gets done.

See how it works

Free call audit, run on your own calls. Proven at Citygate.

20,000+

calls a month in a mid-sized group

100%

of them scored by DRAIV

0

extra admin for your team

SCORED JUST NOW
{{ t.dept }} {{ t.time }} {{ t.score }}% {{ t.note }}
Lead capturedjust now
Visit not confirmed→ action created
DRAIV · Group overview TODAY
Scoring live
CALLS SCORED
742
every one, automatically
AVG SCORE
81%
LEADS CAPTURED
128
14 need a callback today
LIVE CALL02:34
{{ wave }}
Service · inboundBooking confirmed, service plan offered91%
Sales · inboundVisit not confirmed — action created for follow-up74%
Sales · outboundTest drive booked for Saturday 10:3088%
CITYGATE AUTOMOTIVE GROUP
Live deployment

Built for automotive dealerships.
Proven at Citygate.

Deployment
Multi-brand group
Scored monthly
20,000+ calls
Coverage
Sales & Service
THE MISSING MEASURE

The calls are where the customer is won or lost.

You track productivity, conversion, stock, workshop hours, finance and CSI. The phone sits outside all of it — and it's where a lot of the day is actually decided. A Vehicle Health Check that's never explained. A service plan that's never offered. A booking that's never confirmed. A high-intent caller who's never rung back. It shapes the result long before it ever reaches a report.

Every one of those calls is also a record of how the customer was handled. For regulated conversations especially, DRAIV gives managers clear evidence of what was said, what was explained, and where standards need attention.

Unheard call · #4,812
NOT SCORED
Recorded · stored · forgotten
19,500+calls a month
never heard

What's your number?

How often does a call actually follow your own sales or service process, start to finish?

How many customers come off the phone confused, frustrated, or unsure what happens next?

How many of the next steps promised on a call actually get done?

Most dealers have a feel for it. DRAIV gives you the number.

A hot enquiry isn't logged A lead isn't chased A visit isn't confirmed A VHC is never explained A service plan is never offered
What it's costing you

The losses you can't see are the ones that add up.

None of it is dramatic. None of it gets noticed. Across thousands of calls a month, all of it adds up.

A genuine buying enquiry that never reaches the CRM
A service plan that's never offered
A Vehicle Health Check that's never explained
A visit that's never confirmed — and becomes a no-show
A customer getting frustrated, weeks before CSI shows it
Leakage model

What your phone is costing you

est. monthly
Uncaptured sales enquiries£38,200
Service plans not offered£21,400
VHC work unexplained£14,600
No-shows from unconfirmed visits£9,800
Estimated monthly leakage
Confirmed by your own call audit
£84,000

DRAIV scores 100% of your calls automatically — and shows you exactly where it's happening. This is rarely a failure of effort. It's a failure of capacity and visibility, and at 20,000 calls a month, no human process can fix it.

How DRAIV works

From recorded call to completed action.

DRAIV doesn't stop at scoring. Every call turns into actions you can see, assign and account for — and, where you want it, complete for you.

1

Score every call against your process

Not generic sentiment — graded against your exact standards, stage by stage, line by line.

2

See where you win, leak & risk

Captured leads, missed upsells, dropped follow-ups and compliance gaps — by operator, branch and brand.

3

Turn it into owned action

Every gap becomes a clear, assigned, tracked action. Nothing falls between people or systems.

4

Let AI complete the follow-up

AI voice agents handle confirmations, status updates and missed-lead chases — and log every outcome.

The loop
Call
captured
Call
scored
Missed
next step
Action
recommended
AI follow-up
completed
Outcome
logged
What DRAIV measures

A score is only useful when you can see what created it.

Generic call scoring gives you a number and a shrug. DRAIV looks at three things on every call — your process followed or not, the customer's experience, and the next steps.

Your process,
followed or not.

Every call scored against your own process — every step you expect, from greeting to close, marked done or missed. Not a generic script. Yours.

The customer’s
experience.

How the customer was handled on the phone, and where they were left confused, frustrated or unsure of the next step.

The next
steps.

What was promised on the call, and what still needs to be done.

You see the overall score first, then the detail behind it: which step was missed, on which calls, by which operator, and what needs attention next.

The closed loop

From recorded call to completed action.

DRAIV doesn't stop at scoring. Every call turns into actions you can see, assign and account for — and, where you want it, complete for you.

Every action, captured and tracked

DRAIV pulls the next steps straight out of the call — what was promised, what was agreed, what's still open. They're laid out in plain sight: who owns each one, what's done, what's overdue. Nothing rests on memory or goodwill. If it was promised on a call, it's tracked until it's closed.

Or let AI make the call

When you want it, DRAIV's AI takes the operator's seat and calls customers directly — in your dealership's voice, following your process. Put it on the repeatable calls that eat your team's time.

Every call it makes is logged like any other — scored, visible, and part of the same loop.

Two-day pre-arrival calls
Follow-up calls
Status updates
Explaining VHC repairs
Built for sales

Every inbound enquiry is a lead. None of them slip.

DRAIV recognises a genuine enquiry, captures it as a lead pushed into your CRM, scores how it was handled, and lets AI agents confirm visits and chase missed enquiries.

Capture every enquiry. Convert more into appointments. Turn more appointments into sales.

JM
James Mercer
3-Series · part-exchange enquiry
→ CRM
Handling
79%
Intent
High
AI Agent calling back to secure appointment ●●●
Built for service

Informed, confirmed and converting.

AI agents handle confirmations, status updates, post-visit calls and VHC explanations — your advisors stay on the conversations that need a human.

Stronger VHC conversion. Fewer no-shows. Fewer customers left waiting.

Booking confirmations sent
21 customers · no-shows down
done
VHC explanation in progress
£340 additional work recommended
live
Post-visit follow-up call
CSI risk flagged early → resolved
done
Develop your team

Your whole team's progress, visible from the calls themselves.

Spot-checking a handful of calls hides the real picture. DRAIV scores every conversation — so you can see who's improving, who needs a hand, and the exact skill to work on next.

Team development board
SALES & SERVICE · THIS MONTH
82▲ 6
Team average
AM
Aisha MalikSales
88▲5
Asking for the appointment
Improving
TB
Tom BridgesService
74▲9
Explaining the VHC
Most improved
DW
Dan WhitleySales
61▼3
Handling price objection
Needs focus
PS
Priya ShahService
91▲2
Booking the follow-up
On track
ML
Marcus LeeSales
79▲4
Capturing the lead
Improving
Most improved · Tom +9 Needs focus · price objection AI practice assigned · 3
Every rep, every call

No spot-checks. The whole team's skills, measured on the conversations they actually handle.

Trends, not snapshots

Watch skills move week to week, and catch a slide before it shows up in the month-end numbers.

Walk into every 1:1 ready

Know the exact skill, the exact call and the fix — before you sit down with the rep.

Coaching & people development

Your recorded calls should make your people better.

Coaching from the real call.

Not a generic module — the actual moment it went wrong, with the fix attached.

Nano-tips under a minute.

Short enough to land between calls, without pulling anyone off the phones.

AI practice calls.

The rep rehearses with an AI playing the customer, so they get the reps in before the next real one — not on it.

Coaching moment
CALL #4,847 · SERVICE BOOKING
78%
00:0001:0002:0002:34
02:14 Loan vehicle not mentioned
Nano-tip

Always mention loan vehicle availability when booking a service — it removes a key reason customers don't commit.

Process score 78 / 100
Built inside real dealership operations

We didn't start with software. We started with the calls.

When Citygate moved its service booking operation offshore, we came in to train the new team. Citygate was reviewing those calls by hand, one at a time — and watching that, we saw a better way. The same approach could be built into a system and used anywhere conversations drive the business, not just one call centre.

That's where DRAIV began. It started by scoring the call, then grew: explaining Vehicle Health Checks properly, completing follow-ups, and booking test drives. Built by people who have run the operation you're running.

How DRAIV grew
FROM HAND-REVIEWED CALLS
Citygate
THE CALL · SCORED BY HAND 02:41
Listened to every call
Reviewed by hand, one at a time
01
Scored the call
Against the real dealership process
02
Explained Vehicle Health Checks
Properly, on every relevant call
03
Completed the follow-up
Test drives booked, nothing dropped
04
Now it runs across Sales Service Anywhere
Compliance & risk

You can't be in every call. DRAIV is.

Under Consumer Duty and GDPR, the calls you can't hear carry the most risk — flagged in time to act, not weeks later in a CSI report or a regulator's letter.

GDPR scored on every call
High-risk calls flagged
Stress signals surfaced early
Defensible audit record
Integrations

Works with the systems your team already uses.

No rip-and-replace. DRAIV connects to your phone system, CRM, dealer management system and tools like Microsoft Teams — wherever they support it, by API or another secure connection.

Phone systems CRM DMS MS Teams
DRAIV
Phone Systems
CRM Lead capture
DMS Dealer mgmt
MS Teams Notifications
Reporting
Proven at real scale

Real volumes. Real teams. Revenue you can actually protect.

DRAIV runs on live dealership operations, not a demo — across sales and service, branch by branch and brand by brand. Every call is scored automatically, so the performance you protect is measured on real customers, at real volume, every day.

BM AU VW MI
MULTI-BRAND

Real volumes. Real teams. Built to protect revenue and customer experience — not a demo.

100%

of calls scored, automatically

Coverage across sales and service, branch by branch and brand by brand.

20,000+

calls a month, in scope

Sales + Service in one operating layer
99

Good performance isn't born in dashboards — it begins on the call, with the customer in front of you.

DR
Group Operations Director
Multi-brand dealer group · DRAIV partner
Start with your own numbers

Start with your own numbers. Run on your own calls.

No pitch deck, no assumptions. We run a free audit on your own calls and show you, call by call, where the performance is — and where it needs attention.

No rip-and-replace. No new tools to learn. Just your own numbers.

Your audit report
Sample · 500 calls scored
Uncaptured leads found37
Compliance flags raised12
Service plans missed28
Projected monthly leakage£84,000
£420
£1.2k
£860
£2.4k
£540
£980

See the money your dealership is losing on the phone.

Capture every lead Score every call Develop your people Protect compliance Complete follow-up with AI
Get your call audit